Garden Neighborhood Charities, The Salvation Army & City of Boston Team Up to distribute 4,000 Backpacks for Students In-Need Throughout Greater Boston

MAS_SOC_Back_to_School_Brother_Sister_Backpack640x427Garden Neighborhood Charities, The Salvation Army & City of Boston Team Up to distribute 4,000 Backpacks for Students In-Need Throughout Greater Boston

 Dynamic Collaboration brings 3rd Annual Back-to-School Celebration to The Salvation Army Ray and Joan Kroc Corps Community Center of Boston on August 28, 2014

WHO:   Major Ivan Rock – General Secretary, The Salvation Army of MA

Volunteers from TD Garden, the Boston Bruins and other corporate and community groups

Over 2,300 area students and their families

WHAT: Garden Neighborhood Charities, The Salvation Army and the City of Boston are teaming up for the third year to help kick-off the school season in style for over 4,000 Boston area students in-need.

Since 2012, this dynamic collaboration has invited families to TD Garden for a fun, educational kickoff to the school year. Due to the major renovation project taking place at TD Garden, this year the Back-to-School Celebration will take place on Thursday, August 28 at The Salvation Army’s Ray and Joan Kroc Corps Community Center of Boston, located at 650 Dudley Street. At the Kroc Center, pre-registered students and their families will receive the supplies needed for the upcoming school year, have access to educational resources, health and fitness tips, and the opportunity to participate in sports and recreational activities. Over 2,300 students have registered for the event and the balance of the backpacks will be distributed at Salvation Army Corps Community Centers and partner agencies in the Boston area.

The event would not be possible without the critical support provided by Garden Neighborhood Charities and the Boston Bruins Foundation, who once again sponsored the Tshirts that each child will receive. The majority of the backpacks were stuffed on the floor of TD Garden on August 12 when Mayor Marty Walsh joined Charlie Jacobs, Principal, Delaware North Companies and Boston Bruins and Amy Latimer – President, TD Garden, in the ‘Ceremonial First Pack’ on the arena floor. Volunteers from TD Garden, Boston Bruins, and Sportservice of MA followed the Mayor’s lead, filling over 4,000 backpacks with all of the essential school supplies for a successful start to the school year.

This year, BTS Asset Management provided $25,000 to support the event and PriceWaterhouseCoopers provided over 2,000 backpacks stuffed with school supplies.

WHEN: Thursday, August 28 at 1:00pm – Salvation Army Kroc Community Center – playground and gymnasium

WHY: This initiative was created three years ago based on studies showing that children who do not have new school supplies at the beginning of the academic year often skip the first several important weeks of class because they are embarrassed and believe that they don’t fit in with their peers.

To curb this trend, Garden Neighborhood Charities, the philanthropic arm of TD Garden, has donated almost $100,000 to the effort over the past three years and, thanks to the collaborative efforts of The Salvation Army and City of Boston, donations, volunteers and educational resources have continued to increase year upon year.


About Garden Neighborhood Charities

Garden Neighborhood Charities is the philanthropic arm of the TD Garden. Its mission is to provide support, through grants, in-kind donations, volunteerism and community events, to charitable organizations and programs making a positive impact in our neighborhood of Greater Boston. Garden Neighborhood Charities is committed to bringing the excitement and lasting memories of live entertainment and sporting events to those in our neighborhood who might not otherwise have access to such fulfilling experiences.

About The Salvation Army

Whether it is shelter for a displaced family or a warm cup of coffee for our brave first responders – hope and healing is the message of The Salvation Army. Since 1865, The Salvation Army has been providing social and spiritual services to communities throughout the world. People given purpose, hearts given hope and souls finding redemption – this has been our mission for more than a century.

With heart to God and hand to man, The Salvation Army – an international movement – is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.



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