MEME_THX_NooneHungryNorthern Light issues a $50,000 challenge to increase giving to support Thanksgiving meals for an increasing number of hungry  families this year.

BOSTON, [October 6, 2014] — The Salvation Army has received a $50,000 challenge grant from Boston-based Northern Light, a leading provider of strategic research portals, to help fund this year’s annual distribution of Thanksgiving food baskets to needy individuals and families in Boston and throughout Massachusetts.

Each year, The Salvation Army provides Thanksgiving food baskets – which include a variety of items such as full turkeys, stuffing and pumpkin pie – to individuals and families in need. Since 2011, need jumped from 1,200 families served to over 1,800 families served. This represents over 9,000 individuals enjoying a hearty, nutritious Thanksgiving meal.

To support this many people, the Salvation Army needs to raise $100,000. Northern Light’s challenge grant will match new gifts from individuals and corporations dollar for dollar up to $50,000. A $10,000 gift has already been received to kick off the challenge program.

Thanksgiving baskets will be distributed on November 22nd in a coordinated, city-wide distribution effort at the five Salvation Army locations in Boston.

“Many individuals are struggling to provide basic necessities such as food and clothing for their families this holiday season,” said Major Ivan Rock, General Secretary of the Massachusetts Salvation Army. “For those experiencing poverty, the economy continues to be a real hardship and we’ve seen an increase in need – even in families where one or more adults are working.”

Northern Light is hopeful that the $50,000 challenge will encourage other corporate and individual donors to give, as well, so that the Salvation Army can reach its goal of $100,000 for the Thanksgiving meals program.

“The baskets are filled with good food, but the best things in there are a sense of normality, dignity, family, and hope,” said C. David Seuss, Northern Light’s CEO. “In this case, we saw a clear cut opportunity for one-on-one charity—where we could provide the solution to one problem for at least one group of people for one day.”

Regarding the generous gift, Major Rock said, “The Salvation Army’s mission is to serve all those in need, and we hope that this challenge provides a vehicle for those wishing to help families and seniors who are struggling this Thanksgiving.”
In addition to financial contributions, The Salvation Army is also accepting donations of turkeys and all the traditional fixings from those wishing to assist others this Thanksgiving and holiday season. For more information, please visit

About The Salvation Army

Whether it is shelter for a displaced family or a warm cup of coffee for our brave first responders – hope and healing is the message of The Salvation Army. Since 1865, The Salvation Army has been providing social and spiritual services to communities throughout the world. People given purpose, hearts given hope and souls finding redemption – this has been our mission for more than a century.

About Northern Light

Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996.  Northern Light’s current clients include Fortune 100 market leaders in information technology, pharmaceuticals, telecommunications, energy, financial services, and transportation, retailing, and consumer products. Headquartered in Boston, Massachusetts, Northern Light has unique partnerships with more than 100 of the world’s leading syndicated technology and industry research publishers, and is a charter member of the Center for Complex Systems and Enterprises at the Stevens Institute of Technology.

Media Contact:
Drew Forster


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