Audi, Porsche and Red Kettles

Audi Norwell and Porsche Norwell make donation for each car sold in December to assist local residents in need through The Salvation Army

[NORWELL, MA] – January 19, 2016 – The Salvation Army Red Kettle Campaign in the Norwell area set a new fundraising record in 2015 thanks in part to a $5,000 contribution from Audi Norwell and Porsche Norwell. Statewide, The Salvation Army came very close to matching its 2014 total raising just north of $3.2 million in its iconic red kettles.

The Norwell effort provides much-needed support for The Salvation Army Service Unit, which provides year-round assistance to families in need. In areas that do not have a corps community center, The Salvation Army Service Extension program ensures that needs are met in every community. In this way, The Salvation Army provides service to every zip code in Massachusetts.

SED_AudiNorwell.PorscheNorwell_Frederick.M.Shaw.Jr_1.15.16.jpgFrederick M. Shaw, Jr. has recently undertaken the role of General Manager of both Audi Norwell and Porsche Norwell. He described how the partnership with The Salvation Army came to be. “We wanted to help the community in some way.” Shaw said. “With all that The Salvation Army does during the holiday season, it just seemed natural. It was a perfect fit.”

The promotion Shaw and his team came up with was simple. For every car sold in the month of December, the dealerships would make a donation to support the red kettle campaign. The Salvation Army provided red kettle stands and the dealerships did the rest, even creating customized placards for the signboards above the kettle.

On Friday, January 15, Shaw presented a check in the amount of $5,000 to Wil Leslie, Service Extension Director and Timothy Veglas, Eastern Massachusetts Field Representative for The Salvation Army.

SED_CheckPres.Frederick.M.Shaw.Jr_Wil.Leslie_Timothy.Veglas_1.15.16Frederick M. Shaw, General Manager of Audi Norwell and Porsche Norwell presents a $5,000 check to Wil Leslie and Timothy Veglas of The Salvation Army Service Extension Department.

“We set a goal to sell more cars than we ever had in December and we met our goal,” Shaw conveyed.

There are more than 120 active Salvation Army Service Units across Massachusetts. These units work with volunteer committees of local residents to identify and meet community needs, and to network with statewide Salvation Army programs. Volunteers receive specialized training to prepare them to work collaboratively with local agencies to utilize funding entrusted to them to assist others in need in an efficient and cost-effective manner.

“We see new people in need of The Salvation Army’s services each day,” said Wilfred Leslie, Service Extension Director of The Salvation Army Massachusetts Division. “Many never imagined they would need our help. We are seeing families with two adults working who can’t make ends meet. Others don’t have enough income to cover the rising cost of food and utilities. Partnerships like this one ensure that we can continue to help all of those in need.”

Services range from providing for basic needs like food, clothing, rent and utility assistance to sending children to summer camp. Through partnerships, service units can refer those in need to local community programs that offer shelter, medical and dental assistance, or counseling. Clients also receive seasonal assistance from special back-to-school and Christmas partner programs. Salvation Army Service Units provide individual and emergency services in accordance with local needs and resources available.

The Red Kettle tradition began in 1891 when Salvation Army Captain Joseph McFee wanted to help feed needy citizens in San Francisco. McFee remembered the ferry landings in Liverpool England, where people would sit with small kettles that travelers would toss spare change into to help the less fortunate. Placing his own kettle on Market Street in Oakland California, McFee was able to help individuals on Christmas. The idea traveled to Boston in 1897 and the Red Kettle Campaign has been a tradition ever since.

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